Target's invite-only platform

Stackline weighs in on Target's curated challenge to the everything store.

Kelly Stephenson

Amazon's dominance makes it challenging for other mass e-retailers to compete on convenience, price, and scale, but we’re seeing a really intriguing battle unfold on two other important retail attributes: quality and curation. Target's making a bet that it can add to the shopping cart of current customers and attract new up-market customer segments by offering a thoughtfully-curated selection of products and brands. Read more about Stackline's perspective on Target's big moves from RIS.

In the meantime, we’ll be on the lookout for tailored merchandising and promotion opportunities for the brands that are invited to sell on Target+ as the platform leans into this more curated, mass-niche approach.

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