Target Q4 earnings and outlook

Target finds innovative ways to compete in a dog-eat-dog world.

Kelly Stephenson

Target shared impressive Q4 earnings yesterday that analysts attribute to the strength of its hybridized offline + online growth model. Investments in an upscaled e-commerce experience and innovative brick-and-mortar concepts are giving Target a way to compete against the e-retail giants.

Our CEO predicts Target will lean into curated experiences that bridge digital and physical, exclusive brand partnerships, and mass-premium brand appeal to create loyalty in an industry otherwise focused on driving down price. He offered his take on Target's successes and the road ahead in a conversation with E-Commerce Times.

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