By now, most of you have heard of Amazon Stores and likely even built out a store for your brand. Amazon introduced Stores a few years ago, and while it’s nothing new, it’s another great tool Amazon offers brands in order to “bring the in-store experience online with a custom brand destination”.

In addition to well optimized product pages and enhanced brand content, Amazon Stores provide another outlet to promote your brand and products further. Keep reading for a quick overview of the features and benefits of Amazon Stores.

Who can create an Amazon Store?

Any Amazon vendor or seller who is enrolled in Amazon’s Brand Registry can create an Amazon Store. Stores are free, easy to use, and completely self-service.

Why create an Amazon Store?

With limited options to share your brand story on the product page and through enhanced brand content, Amazon Stores allow you to showcase the full suite of products with enhanced imagery,videos and text. The completely customizable Store can be built to mimic your current brand website with tabs by product type, custom messaging, direct links to your Amazon product pages, and much more. Amazon Stores provide an additional shopping outlet for customers to find your products, while also learning more about your brand.

What are the key features?

The key Store features highlighted by Amazon include:

·      Unique design: Choose from a selection of design templates with varying store     layouts and customizable features to best showcase your brand.

·      Custom curation: Feature a dynamic or hand picked assortment of products along     with optional multimedia content to enhance the customer shopping experience.

·      Integrated promotion: Use built-in social features like social sharing buttons, coupled     with promotional extensions such as Headline Search Ads, to drive store     awareness and traffic.   

Are there metrics available for Amazon Stores?

Yes. Amazon provides powerful insights into Store performance such as the number of Store visitors, sales,units sold through your storefront, traffic, and more.

How can you promote your Amazon Store?

Amazon allows you to promote your store on and off Amazon. If you already have an advertising strategy in place, leverage Sponsored Brand ads to market your store and drive additional traffic to Store pages. Additionally, each Store has a unique URL that can be shared on marketing channels outside of Amazon, and on social media networks.

As we enter the new year, it’s important for brands to revisit existing content to ensure its up to date with the most accurate and optimized content. And as new products launch throughout the year, utilize your Amazon Store to promote these products further.  For additional questions or help setting up your Amazon store, reach out to a Stackline Pro!

Posted on
January 2, 2020
in
Strategy Briefs
category