Category Overview: Luggage & Suitcases

Posted on
November 17, 2019

It’s the most wonderful time of the year. Starbucks’ halls are decked with red cups and a menu filled with peppermint mochas and eggnog lattes, lights glitter on homes and city streets, and we’re plotting holiday get-togethers with family and friends. Whether you’re jetting off to a destination or cozying up close to home, there’s a high likelihood luggage & suitcases are in your near future.

We reviewed the luggage & suitcases category on Amazon to give you insight into the year-to-date trends, plus a peek at top brands and products (in case a new suitcase made it on your holiday wish list). Total year-to-date sales reached $236M for the category. That’s a 36% increase from the same time last year, despite year-over-year declines during Prime Week.

Samsonite is the top brand by year-to-date retail sales, although their market share declined 58% year-over-year. Smaller brands, including AmazonBasics, Travelpro and COOLIFE, are taking share from Samsonite as their retail sales grow year-over-year.

COOLIFE dominates the top retail sales spot with their 3 Piece Set generating over $7M year-to-date – nearly 2X that of the next top seller. However, Travelpro Platinum Elite Luggage and COOLIFE Expandable Luggage have seen significant growth year over year, with retail sales increasing 1,000%.

Paid search spend in the luggage & suitcases category totals $6.67M year-to-date, a 54% increase year-over-year. We anticipate spend will follow similar trends to last year and surge over the next few weeks to support Black Friday and Cyber Monday.

For more data on keywords driving the highest traffic, brands spending the most, or types of products with the strongest year-over-year growth, reach out to a Stackline pro and schedule a demo of our software.

Posted on
November 17, 2019
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Strategy Briefs
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