Category Overview: Power Tools

Posted on
September 15, 2018

The Power Tools category has been having a good year. A strong summer of sales for the category assures us that people are building out there, and they're using the latest and greatest tools to do it.

As of this writing (September 15, 2018), total year-to-date retail sales of power tools on Amazon US reached $731M — up 13% from last year's sales during the same period. And if seasonal trends hold, the category can expect another strong holiday.

Comparing Q2 to Q1, we're seeing modest ups and downs across the top subcategories, with drill drivers and miter saws enjoying sales gains, and interchangeable battery packs, leaf blowers, and chainsaws seeing moderate declines. (Perhaps last year's strong chainsaw sales took care of some of this year's leaves...)

We took a look at the fastest-growing brands for Q1 and Q2 2018, and while Black & Decker's sales outstrip competitors, SunJoe's sales are accelerating. But the category is still dominated by established player DeWalt, which owns 23.4% market share.

Outdoor surfaces are getting clean out there. The two top products in the power tools category are pressure washers. DeWalt power tools pick up the third and fourth spots on the list.

For a deeper look at the category and an analysis of what’s powering these brand and product moves, schedule a tour of the data with a Stackline pro.

Posted on
September 15, 2018
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Strategy Briefs
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