About the business
ViewSonic is a preferred brand for visual solutions in computing, consumer electronics, and communications. As society transitions from a traditional office environment to work-from-home, ViewSonic supports its customers with a wide offering of home office solutions.
Driving incremental acquisition and maximizing profitability on Amazon during an unexpected short-term surge in consumer demand.
By integrating Stackline’s Ad Manager and gaining access to its proprietary data and advanced AI automation, ViewSonic improved visibility into relevant sales and competitive data. This includes category sales growth, share of voice, search, and buying trends. With Ad Manager, ViewSonic enhanced its ability to create, execute, and optimize paid campaigns on Amazon.
"We’re reducing spend in areas with fewer conversions and running our campaigns much more efficiently. As a result, we’re seeing significant increases in key sales KPIs. None of this would be happening without Stackline. Their team is helpful, open-minded, and customer-centric," said Christina Chen, eCommerce Marketing Specialist at ViewSonic.
Within the first month of integration, ViewSonic saw a +102% increase in total ad sales, a +129% improvement in ROAS, an 85% uptick in incremental sales, and higher traffic share (+1080 bps) across all key categories. ViewSonic also automated day-to-day campaign management using Ad Manager, allowing the brand team to focus on more strategic initiatives within the organization.