ViewSonic Increases ROAS by 2X on Amazon

Posted on
October 22, 2021

About the business

ViewSonic is a preferred brand for visual solutions in computing, consumer electronics, and communications. As society transitions from a traditional office environment to work-from-home, ViewSonic supports its customers with a wide offering of home office solutions.

The challenge

Driving incremental acquisition and maximizing profitability on Amazon during an unexpected short-term surge in consumer demand.

The solution

By integrating Stackline’s Ad Manager and gaining access to its proprietary data and advanced AI automation, ViewSonic improved visibility into relevant sales and competitive data. This includes category sales growth, share of voice, search, and buying trends. With Ad Manager, ViewSonic enhanced its ability to create, execute, and optimize paid campaigns on Amazon.

"We’re reducing spend in areas with fewer conversions and running our campaigns much more efficiently. As a result, we’re seeing significant increases in key sales KPIs. None of this would be happening without Stackline. Their team is helpful, open-minded, and customer-centric. The entire marketing team at ViewSonic is excited to continue collaborating with Stackline and we can’t wait to see how Ad Manager will help our business grow in the years ahead," said Christina Chen, eCommerce Marketing Specialist at ViewSonic.

The results

Within the first month of integration, ViewSonic saw a +102% increase in total ad sales, a +129% improvement in ROAS, an 85% uptick in incremental sales, and higher traffic share (+1080 bps) across all key categories. ViewSonic also automated day-to-day campaign management using Ad Manager, allowing the brand team to focus on more strategic initiatives within the organization.

Learn more

If you are interested in learning more about our Ad Manager product, then feel free to connect with us directly anytime.

Posted on
October 22, 2021
in
Case Studies
category