David Ogilvy famously told his advertising industry adherents, “Encourage innovation. Change is our lifeblood, stagnation is our death knell.” We couldn’t agree more.
But we realize it’s not the 1950s anymore, and the digital age can scoff at an era when an accelerating pace of change felt novel. Still, it’s nice to know that as we burn the candles on both ends to deliver the e-commerce performance management technologies of the future, we have the wisdom of history on our side.
We’re a month into the new year, and the pace of change continues to ride an exponential curve. Before we get too deep into the 2019 roadmap, I wanted to pause for a quick look back at the new tools we launched in 2018 to help our clients grow.
A LOOK BACK AT 'THE YEAR OF MORE'
Comparative analytics, more beautifully and more speedily.
We made our Beacon software a whole lot more powerful, adding flexible date ranges, new export functionality, a suped-up navigation system, and an all-new comparison feature that lets clients compare their metrics across retail platforms.
More competitive intelligence.
The new traffic module in Atlas offers industry-first insight into AMS ad spend and return, paid and organic traffic drivers, and keywords and CPCs across categories and competitive brands.
More category accuracy and more category access.
We put our talented Business Intelligence and Data Science teams to work expanding our data coverage to more than 12,000 categories.
More of the world at your fingertips.
We had our traveling pants on last year (and a comfy pair of Nikes) and continued trotting the globe to give clients e-commerce performance insights for critical markets and marketplaces outside the US, including Europe, Canada, India, and China.
More partners from among the world's best brands.
We added 250+ new client partners to our growing family of e-commerce powerhouses. They span industries, life-stages, and geographies, and we've been privileged to dig into the unique opportunities each has to accelerate their business on the retail platforms that matter most.
More having your back.
We welcomed new industry experts, omnichannel wizards, data charmers, visionary developers, and client success gurus to our growing team. We have diverse backgrounds — and discovered clear disparities in our ping pong skills — but find common ground through a shared love of steep learning curves, applied expertise, and big wins with great clients.
We're excited about all the progress we made in 2018, and we know things will keep changing fast. But one thing is certain as the new year unfolds: 2019 has a lot more more in store.