Grow your Wayfair business with access to better data, insights, and software.


Retail media

As an advanced Wayfair Advertising Partner, Stackline is uniquely equipped to help you make the most of your brand's potential on one of the world's leading marketplaces. With Drive, our cutting-edge retail media optimization, analytics, and automation solution - you can action our wealth of data intelligence, boost visibility in crowded markets, and boost advertising profitability.

Our Professional Services organization has expertise to help you dominate the digital shelf. Our advertising specialists can build, optimize, and manage high-performance retail media campaigns across any category.

Now you can generate, launch, and analyze all your global Wayfair Advertising campaigns in one place. Take advantage of the latest ad formats and beta opportunities offered to brands. Plus, you can leverage industry-leading machine learning technologies to detect insights that improve the targeting, keyword bidding, and cost-efficiency of your paid search, display and DSP campaigns.

Digital shelf management

The digital shelf is the battleground for customer awareness and incremental revenue at Wayfair. To win, you need complete visibility for every product, across every retailer.

Our Omni platform allows you to track your competitor's performance and see how you stack up. Understand exactly where your products rank in both organic and paid search results - and identify the actions required to increase sales.  The toolset allows you to get keyword-level insights that enable you to identify granular opportunities to capture sales.  

Plus, monitor your prices, promotions, reviews, content, and much more across thousands of retail partners worldwide.

Content & catalog optimization

Access automated tools and services that power intelligent content improvements across your entire product catalog to increase conversions and drive SEO for your Wayfair business. Deploy tactics that increase the visibility of your products in organic search rankings by applying keyword-driven techniques and comprehensive content enhancements.

In one place, you can create, optimize, and manage all of your content and catalog needs.

Retail operations and financial management

Employ data, software, and a technology-enabled team of retail experts to manage inventory, fee recovery, and channel profitability.  

Our Beacon platform allows you to make smart inventory decisions by utilizing our channel-specific forecasting tools that enhance your competitive advantage with cohesive insights into inventory, fulfillment, and demand.

In addition, you can access tools to help ensure your product availability remains high in locations worldwide to maximize sales across regions and platforms.