How Stackline is leveraging Amazon Marketing Cloud to power actionable insights

November 17, 2022

Every brand leader wants to drive sales and loyalty, but the strategy to accomplish it, effectively and at scale, is increasingly elusive.

Between massive and rapid shifts in consumer behavior and concerns over the potential deprecation of the third-party cookie, brand leaders across the globe have been scrambling to establish tactics that accelerate business performance alongside fluid commerce markets.

Enter Amazon Marketing Cloud. It offers brand leaders an aggregate view of Amazon’s extensive metrics and insights from the entire commerce funnel, both on and off Amazon. The consumer intelligence available in this ‘clean room’ solution has the power to keep brands completely in-step with audience trends and ahead of emerging trends.

Enter Stackline. Stackline, the first full-funnel connected commerce platform, is used by over 7,000 leading brands worldwide. Our solution suite is backed by RANDTM, a proprietary neural network that continually processes millions of historical data points across every marketplace each day. Each product and service in our portfolio is designed to surface real–time, actionable insights from the signals that RANDTM compiles. This dynamic system has no limit to the amount of information it can digest, or the actionable outputs it can define for users.

Amazon and Stackline have joined forces to bring the benefits of AMC’s comprehensive consumer insights to even more brands. Stackline is expanding its current offering for DSP customers to empower them to action on Amazon's powerful data offering. In addition to expert recommendations from our Professional Services team, users will gain access to an interactive dashboard to quickly surface actionable optimizations whenever they need it.

Guiding a full-funnel approach.

The initial launch of this experience will feature several key visualizations, specifically focused on fueling go-to-market strategies. By combining our own industry expertise with customer research and feedback, our teams have gathered insights from AMC that are critical to current market movements and allow users to take informed action. The models in our initial release will help brand leaders identify opportunities to optimize consumer touch points at every stage of the funnel.

Advertising Analysis

Eliminate the guesswork.

This overarching analysis brings together DSP and amazon ads data to examine how each ad type performs against the KPIs that are most important to an individual business.

Overlap Report

Enhance your visibility at every stage of the funnel.

The Overlap Report uses AMC’s ability to examine the complete shopper journey. It exposes where each individual ad type reaches consumers and how overlapping exposure flows throughout the consumer experience and impacts conversion rates. Backed by Stackline full-funnel connected commerce platform, it allows brands to quantify the value of investing in all levels of the funnel.

Optimal Frequency Analysis

Retarget for maximum impact.

Set your frequency caps with data-driven confidence. The Frequency Analysis provides clear insight into the point at which retargeting yields a diminishing return.

New-to-Brand Analysis

Influence new buyers.

By examining all ad-attributed purchases, Stackline will detail the effect of each ad type and campaign on generating New-to-Brand customers and purchases.

Summary

Stackline and Amazon's partnership is focused on helping brands achieve their growth goals. Our aim is to produce comprehensive transparency into the influence of advertising on consumer behavior throughout the funnel.

To ensure customers can continue to get the most out of an expanding ocean of data, Stackline is continuously evolving our solutions. This will include incorporating the advanced insights assembled into Stackline Drive, our retail media optimization tool, and much more. Look for more updates in the months ahead.

About Stackline 

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.  Business leaders, product innovators, performance marketers, and financial firms trust Stackline as the single source of commerce truth.  Fueled by proprietary neural networks and deep learning systems, Stackline’s market insights, revenue metrics, behavioral data, and autonomous functionality, create the actions that determine success or failure.

Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.

For additional information visit www.stackline.com 

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