Stackline's Founder & CEO convened a session on Amazon strategy at Cleveland Research Group's annual e-commerce conference this month. Highlighting how Amazon levels the playing field for big and small brands, Michael shared opportunities for brands to tailor product page content for stronger organic placement in Amazon's search rankings. With intelligent keyword strategy on product detail pages and in paid search campaigns, startups and challengers can find advantages over established brands with formidable budgets. Check out Content 26's coverage of Michael's session here.
Stackline experts provide a strategic framework to maximize Prime Day performance.