Amazon launched new automated bid optimization tools for Sponsored Product campaigns. See more from Amazon Seller Education.
Amazon new metric for ad-attributed sales determines whether the purchasing customer is new or existing. Read more on the Amazon Advertising Blog.
The New York Times reports on the through-funnel customer data powering Amazon Advertising's appeal. Read more from The New York Times.
The e-retailer is encouraging brands to create Amazon-exclusive lines in exchange for more marketing support. Read more from WSJ.
Gillette's latest ad has a POV about modern masculinity and proves ‘story' still drives great advertising. Read more from Store Brands.
Listen to NRF's 'Visionary' award winner, Chip Bergh, CEO of Levi Strauss & Co talk about tackling the harder right over the easier wrong. Listen here.
Find out how retail's most transformative leaders are managing organizational change and navigating an omnichannel opportunity. Read more from Supermarket News.
Over 80% of customer purchases go to the buy box winner. Learn how brands can leverage...