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New Amazon seller bidding tools
Amazon launched new automated bid optimization tools for Sponsored Product campaigns. See more from Amazon Seller Education.
Amazon ‘new-to-brand’ reporting
Amazon new metric for ad-attributed sales determines whether the purchasing customer is new or existing. Read more on the Amazon Advertising Blog.
Customer data powers Amazon ascendancy
The New York Times reports on the through-funnel customer data powering Amazon Advertising’s appeal. Read more from The New York Times.
Get ready for Amazon exclusives
The e-retailer is encouraging brands to create Amazon-exclusive lines in exchange for more marketing support. Read more from WSJ.
Brand matters
Gillette’s latest ad has a POV about modern masculinity and proves ‘story’ still drives great advertising. Read more from Store Brands.
A modern strategy from old ideals
Listen to NRF's 'Visionary' award winner, Chip Bergh, CEO of Levi Strauss & Co talk about tackling the harder right over the easier wrong. Listen here.
The best of NRF
Find out how retail's most transformative leaders are managing organizational change and navigating an omnichannel opportunity. Read more from Supermarket News.
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