Your January News Briefing

Posted on
January 31, 2019

New Amazon seller bidding tools

Amazon launched new automated bid optimization tools for Sponsored Product campaigns. See more from Amazon Seller Education.


Amazon ‘new-to-brand’ reporting

Amazon new metric for ad-attributed sales determines whether the purchasing customer is new or existing. Read more on the Amazon Advertising Blog.


Customer data powers Amazon ascendancy

The New York Times reports on the through-funnel customer data powering Amazon Advertising’s appeal. Read more from The New York Times.

Get ready for Amazon exclusives

The e-retailer is encouraging brands to create Amazon-exclusive lines in exchange for more marketing support. Read more from WSJ.


Brand matters

Gillette’s latest ad has a POV about modern masculinity and proves ‘story’ still drives great advertising. Read more from Store Brands.

A modern strategy from old ideals

Listen to NRF's 'Visionary' award winner, Chip Bergh, CEO of Levi Strauss & Co talk about tackling the harder right over the easier wrong. Listen here.

The best of NRF

Find out how retail's most transformative leaders are managing organizational change and navigating an omnichannel opportunity. Read more from Supermarket News.

Posted on
January 31, 2019
in
Industry News
category