SEATTLE – March 2, 2021 – Stackline, a leading retail analytics and advertising provider for the world’s largest brands and manufacturers, today announced the company’s partnership with Walmart Connect as an official advertising partner.
With 90 percent of America shopping at Walmart every year and 150 million Walmart customers per week, brands can integrate their Sponsored Products campaigns with Stackline’s Ad Manager platform to reach new customers on Walmart.com through data-backed campaign creation, dynamic automation and insightful, daily analytics.
“As Walmart expands its advertising business, we are excited to help brands move quickly, adopt new programs early on and drive measurable sales gains and cost savings through automation”, said Stackline CEO, Michael Lagoni.
Ad Manager’s AI powered smart ad automation utilizes Walmart consumer shopping trends, market and product landscape data, as well as Stackline analytics and profitability metrics in order to dynamically optimize for the highest performing campaigns.
On average, Ad Manager helps brands:
- Decrease Cost Per Click (CPC) by -14.6%
- Increase Conversion by +19.1%
- Increase Return On Ad Spend (ROAS) across all ads in the campaign by +39.4%
- Decrease Advertising Cost of Sales (ACOS) by -28.2%
- Make over 37 thousand automated campaign optimizations per month
For additional information on how Stackline can support your Walmart advertising strategy, please contact us to schedule a demo.