Stackline unveils groundbreaking Zero-Party Brand Benchmarks powered by over 1 million retail-verified brand shoppers

The dataset unlocks access to verified brand buyers from 5 million surveys covering 5,000 brands across 750+ categories

Stackline unveils groundbreaking Zero-Party Brand Benchmarks powered by over 1 million retail-verified brand shoppers
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We are thrilled to introduce Zero-Party Brand Benchmarks, a one-of-a-kind resource that surfaces brand benchmarks sourced directly from over 1 million shoppers on the largest retailers (Amazon, Walmart, Target, and many more). It's a result of over 5 million surveys based on verified transactions covering $8 billion in retail transactions, providing deep insights into over 750 consumer product categories and over 5,000 brands. This unique tool is now available to brand leaders, market researchers, and marketing teams, equipping them with crucial information to understand customer loyalty, satisfaction, and behavior.

Using Zero-Party Brand Benchmarks, leaders can better understand brand sentiment and take action to improve product and brand strategy. With this resource, brands can:

  • Benchmark across the category: Compare brand performance, benchmark strategically, and surface unique strategies.
  • Harness zero-party insights: Use satisfaction and Net Promoter Scores® to refine market positioning and understand your market share drivers and drainers.
  • Elevate consumer experiences: Apply insights from trends, sentiments, and brand perceptions to develop compelling marketing.
  • Quantify brand discovery: Learn how retail shoppers discover brands and competitors; identify gaps and opportunities.
  • Optimize channel strategy: Utilize insights from consumer shopping preferences to enhance the customer journey, online or in-store.
  • Drive product innovation: Use feedback from verified buyers to continuously refine and innovate product offerings.

Shopper OS empowers brand leaders to establish a direct relationship with shoppers, regardless of where they shop. Armed with this zero-party data, brand leaders can benchmark against the competition and make informed decisions that enhance customer experiences, strengthen their competitive edge, and achieve significant business results.

Want to see for yourself?

Dive into our product tour above to see Zero-Party Brand Benchmarks in action or request a demo with our experts.

About Stackline

On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the leading AI-enabled retail intelligence and activation platform for the world's most innovative brands.  Business leaders, product innovators, performance marketers, and financial firms trust Stackline as the single source of commerce truth. Fueled by proprietary neural networks and deep learning systems, Stackline's market insights, revenue metrics, behavioral data, and autonomous functionality create the actions that determine success or failure.

Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.

Michael Lagoni

Michael Lagoni


Since founding Stackline in 2014, Michael has focused on building technologies for thousands of brands, retailers, and professional service firms.


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