Today brands face increased competition, escalating acquisition costs, and diminished customer loyalty. However, the solution isn’t more of the same. It’s something new.

Leaders from cross-functional organizations, such as brand, marketing, sales, analytics, finance, and operations – must align around new customer metrics to focus on actions that will drive profitable growth.

Join Cleveland Research Company and Stackline on Thursday, April 6 at 2:00 pm ET for our Thought Leader Webinar: The New Customer Metrics.

During this session, Stackline’s CEO, Michael Lagoni, will detail the critical metrics and key actions that brand leaders must embrace to scale more thoughtful growth in connected commerce.

Key highlights:

• Methods for calculating key brand metrics like Churn, Churn Switch, and Customer Lifetime Value (CLV) that your organization can align on
• Details on the impact degrading customer brand loyalty has on acquisition economics
• Insight into how Shopper Journey Management solutions (or SJM) are utilized across markets to improve CLV

Click here to register:

https://www.clevelandresearch.com/event/the-new-customer-metrics-webinar/