An overview of the 100 categories seeing the greatest change in consumer demand.
The popularity of ecommerce shows no sign of slowing as we approach 2022. However, the products and categories powering that growth have meaningfully changed in the past 12 months. A year ago, ecommerce was dominated by all things “home”—fitness equipment, furniture, cookware, and more. The resumption of “normal life” is fueling purchases that show consumer needs are shifting back to pre-pandemic interests. Baby, back-to-school, and pet-related categories are on the rise while home fitness, office, and furniture products are seeing a precipitous decline.
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