In 2024, the commerce realm will continue to become more complex and competitive. Brands and manufacturers must adapt to an increasingly expensive retail environment, navigating lower potential profit margins as cost-per-click and promotional expectations continue to rise. Elevating efficiency, performance, and profitability in the new year will require brands to implement new, thoughtful strategies that are in tune with shopper behavior.

In this digital session, experts from across the Stackline organization assess 2023 brand performance, the trends that will shape go-to-market strategies in 2024, and the tactics brand marketers can use to achieve sustainable growth in the future.

What you will learn

• Key takeaways from an extended (and ongoing) holiday season  
• Trends that are set to have a significant impact on growth in 2024
• Metrics and data sets that will be critical to forecasting and achieving success in the new year
• Tactics to align with shopper behavior and influence loyalty

Speakers

• Benjamin Felix - CMO
• Alex Berry - Director, Product Management
• Beatrix Parola - Account Manager, Strategic Insights
• David Belnap - Sr. Enterprise Account Executive
• Eliza Harmer - Customer Strategy Manager
• Nick Block - Associate Director, Professional Services
• Trang Nguyen - Director, Customer Strategy

‍