Stackline launches new marketplace growth engine: Drive

June 2, 2022

Seattle – June 2, 2022 – Stackline, the leader in full-funnel connected commerce, is proud to announce the next evolution of marketplace advertising platforms with Drive. Evolved from the existing Ad Manager solution set, Drive is a fully autonomous solution for brands looking to generate higher ROI across leading retailers such as Amazon, Walmart, and Instacart.

Powered by RAND, Stackline’s proprietary neural network and deep learning systems, Drive activates data from millions of marketplace data points such as competitive spend and digital shelf analytics, and executes thousands of real-time micro-optimizations for every campaign. And in keeping with Stackline’s commitment to data transparency, brands can also access every optimization along with the algorithm’s computations behind them.

Stackline data has shown that over 63% of retail brand advertising is spent on campaigns that do not generate incremental sales. That means those dollars are being served to users who would have converted organically. Stackline was the first to pioneer incrementality-based campaign optimizations and Drive now takes it the next level. Brands using Drive to boost incrementality are seeing an average increase of 33% incremental sales.

Users wanting even more control can leverage Drive’s smart campaign builder features including keyword recommendations, performance forecasts, and ROAS predictions. Additional features include Drive’s dayparting capabilities, which allows brands to reach customers at the most profitable times of the day.  

Michael Lagoni, Stackline’s founder and CEO, said that empowering brands is critical at this stage.

“We couldn’t be more excited about what Drive represents: the missing link for brands to scale in increasingly competitive retail marketplaces. It’s become a crowded place, and if advertisers are using legacy platforms or incomplete data, they will struggle to stand out. Drive is the competitive edge brands need to build sustainable, healthy revenue,” said Lagoni.

“Drive is the first of many planned product releases. With RAND, the possibilities to power brand growth are limitless.  We’re just getting started.  Stay tuned,” concluded Lagoni.

About Stackline

With a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands.  Business leaders, product innovators, performance marketers and financial firms trust Stackline as the single source of commerce truth.  Fueled by proprietary neural networks and deep learning systems, Stackline’s market insights, revenue metrics, behavioral data, and autonomous functionality, create the actions that determine success or failure.

Founded in 2014 in Seattle, Stackline employs over 200 connected commerce professionals creating value for 7,000 global brands.

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