Unify first-party data and activate audiences across every channel

Event tracking gives brands the power to capture the full story of each shopper, in every moment, across every touchpoint. Whether a customer browses your product pages, clicks an email, adds an item to their cart, or completes a purchase, our technology records each event with precision and delivers it wherever you need it in real time.

Easily customize what you track and centralize every interaction in your data warehouse—no complex development required. From there, sync events instantly to the platforms that drive your business, including Amazon Ads, Facebook, Google, and your internal analytics tools.

Event data flows continuously to fuel personalized campaigns, inform dynamic product recommendations, and optimize retargeting—all without lag or friction. With a unified view of how shoppers engage, you can uncover new opportunities to improve conversion and retention.

Empower your teams with immediate, reliable data that transforms passive signals into active growth. With real-time event streaming, you’re not just observing shopper behavior—you’re acting on it faster than ever before.

Identity matching transforms disconnected, incomplete shopper data into unified, dynamic profiles you can trust. Instead of relying on black-box platforms, you keep full control—stitching identities directly within your data warehouse to create a single source of truth that fuels every channel.

Connect purchase history, browsing behavior, and engagement signals from any source—online, offline, or third-party—into a comprehensive profile of each customer. Whether you’re linking transaction records from Amazon, ad engagements on Google, or loyalty activity from in-store visits, every detail contributes to a richer understanding of your audience.

Flexible matching logic lets you toggle between deterministic and probabilistic resolution depending on the precision and reach you need. From high-confidence targeting to broader lookalike modeling, your teams gain the ability to define and refine profiles for any campaign.

With complete, accurate profiles synced to your marketing stack, you can personalize experiences, optimize messaging, and reach customers wherever they search, scroll, and shop. Identity matching puts you in control of your data—and unlocks the potential to build connections that drive growth.

Audience studio gives brands the ability to build, explore, and activate audience segments that deliver stronger results—without relying on complex technical resources. With the industry’s most comprehensive multi-retailer data set, you gain visibility into five years of shopper purchase history across Amazon, Walmart, Target, and more, so every segment is grounded in real behavioral insight.

Powerful AI continuously analyzes this rich data foundation to recommend the most impactful audience segments for your business—helping you discover new high-value customers and optimize campaigns faster. Whether you’re targeting loyal repeat buyers, competitive switchers, or shoppers with specific category affinities, audience studio makes it simple to define and refine your segments.

With an intuitive, no-code interface layered on your own cloud data warehouse, marketers can move from raw data to actionable audiences in minutes. Deploy personalized experiences across any platform—ads, email, SMS, and more—and watch your engagement, conversion, and lifetime value accelerate. Audience studio empowers your team with the clarity and agility to build relationships that last.

Audience syndication bridges the gap between your data warehouse and the platforms where your customers spend their time. With this capability, you can instantly connect rich audience profiles to Amazon, Google, Meta, Trade Desk, and dozens of other destinations—without relying on clunky exports or manual uploads.

Set up real-time or recurring pipelines that automatically refresh audiences based on the latest behaviors and transactions. Whether you’re activating lookalike segments, retargeting loyal shoppers, or suppressing existing customers to optimize acquisition spend, audience syndication ensures your targeting is always accurate and up to date.

Built for speed and simplicity, this feature empowers marketing teams to spin up new audience pipelines in minutes, not weeks. Simply define your segment in SQL, sync it to any channel, and watch your campaigns reach shoppers with the precision and relevance that drives conversion.

With audience syndication, your organization gains a unified, scalable way to turn first-party data into performance. Make every customer touchpoint smarter, more cohesive, and more impactful—so you can grow revenue and deepen relationships everywhere your brand meets your audience.