Understand precisely how your customers allocate their spending—and what it means for your brand’s growth.
Our wallet analytics capability gives you an unmatched view into the products and competitors capturing share of wallet from your most valuable shoppers. Spanning millions of customers across Amazon, Walmart, Chewy, and many other omnichannel retailers, this dataset helps you see exactly where purchasing power goes beyond your own offerings.
With these insights, you can identify patterns that influence buying behavior, uncover gaps in your product portfolio, and develop strategies to win back spend. From informing new product development to refining ad targeting and promotional investments, wallet analytics turns raw data into a blueprint for driving sales and deeper loyalty.