Optimizing full-funnel performance with Amazon AMC insights

The challenge

Amid rising ad costs, economic volatility, and evolving shopper expectations, LIXIL faced a critical challenge: how to drive sustainable growth when traditional retail media metrics fell short of telling the complete performance story.

Without a connected, full-funnel view, LIXIL risked investing in tactics that weren't driving measurable outcomes. Internally, the marketing team required sharper decision-making tools - ones that could map media exposure to business results across channels like Fire TV, Sponsored Ads, and DSP.

Key questions demanded answers:

• Which campaigns attract and convert new-to-brand shoppers?
• Where does retargeting generate the highest return?
• How do media formats interact across the funnel - from consideration through loyalty?

Operating with siloed dashboards and limited attribution, the team struggled to optimize with confidence. Planning cycles slowed, testing was constrained, and scaling success became harder to replicate. To unlock more efficient growth, LIXIL needed a unified, AMC-powered solution - one that connected retail media strategy to shopper outcomes at every stage of the funnel.

The solution

With access to Stackline's AMC-powered intelligence, LIXIL gained an unprecedented, end-to-end view of its media funnel. From first touch to post-purchase behavior, the team could now pinpoint which campaigns were driving new-to-brand conversions, where retargeting tactics were delivering returns, and how specific engagement moments influenced both one-time and repeat purchases.

Through Stackline Beacon, LIXIL centralized its media performance data into a single source of truth - enabling deep visibility into SKU-level attribution, channel impact, and campaign sequencing. This unified view allowed for more strategic decision-making across paid media, content, and promotional planning. Beacon's real-time performance and diagnostics platform, provided early detection of campaign inefficiencies, spend anomalies, and competitive shifts. This continuous stream of performance intelligence empowered the team to react faster, optimize campaigns mid-flight, and sustain results with precision.

Layered on top, Shopper Analytics delivered a more nuanced understanding of customer behavior - highlighting patterns in shopper frequency, cross-retailer channel switching, and purchase affinity trends. These insights shaped LIXIL's messaging, targeting, and product bundling strategies to drive conversion and retention simultaneously.

"With Stackline's partnership and AMC-fueled ad strategies, we have grown year-over-year in a tough market environment."

Working alongside Stackline's Professional Services team, LIXIL developed a roadmap for media reallocation, improved audience segmentation, and guided campaign experimentation. The partnership ensured the seamless activation of insights - translating complex AMC outputs into real, measurable performance gains.

Mittal Shah, Lixil's Director of Ecommerce said, "With Stackline's partnership and AMC-fueled ad strategies, we have grown year-over-year in a tough market environment."

Armed with this intelligence, LIXIL executed a precise reallocation of ad budgets toward the highest-performing channels and tactics - reducing spend inefficiencies and maximizing revenue impact. In just the first quarter of activation, the brand saw a +34.5% increase in product detail page traffic and an 8.11% lift in retail sales, alongside streamlined retargeting efforts and smarter, evidence-backed investment decisions. By turning fragmented media data into a strategic asset, Stackline helped LIXIL guide shoppers from discovery to loyalty - building a durable growth engine powered by intelligence, not intuition.