Ad Manager

Key facts

$2.4b

Optimized over $2.4 billion
in client ad spend last year

79%

Generated +79% AVG gain in
client ROAS with ad automation

175m

Completed 175 million automated
campaign optimizations last year

$30b

Enabled clients to monitor $30 billion
in competitive retail media last year

Multi-platform

Ad Manager unifies every major retail media channel in one powerful interface.

Ad Manager gives consumer brands a powerful advantage by bringing every major retail media platform into a single, unified interface. Instead of juggling multiple dashboards and disconnected tools, marketing teams can now launch, manage, and optimize advertising on Amazon (global), Walmart Connect, Target, Instacart, Criteo, and more — all from one place.

With pre-built integrations into the world’s leading retail media networks, Ad Manager instantly connects you to the destinations where your customers shop, eliminating tedious setup and platform switching.

Built-in automation handles budget pacing, targeting, and real-time optimizations so your campaigns continually refine performance without manual intervention. Comprehensive analytics and insights help you understand results across every retailer, giving you the clarity to make smarter decisions and drive stronger ROI.

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Performance alerts

Never miss a performance shift with live alerts for retail media campaigns.

Ad Manager keeps brands continuously informed with real time alerts that monitor campaign health, performance trends, and budget pacing across every retail media channel. Instead of reacting after performance declines, teams receive immediate notifications when spend, delivery, or results shift from expectations. These alerts are designed to surface potential risks and opportunities early, giving marketers the ability to intervene before inefficiencies impact ROI.

By tracking budgets, pacing, and key performance signals in real time, the platform ensures campaigns remain aligned with strategic goals at all times. Alerts are powered by automated intelligence that works across platforms like Amazon, Walmart, Target, Instacart, and more, eliminating the need for constant manual checks. With always-on visibility into what matters most, brands can move faster, protect performance, and confidently drive stronger outcomes across their retail media investments.

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Budget management

Ensure every campaign spends precisely as planned with automated budget controls.

Ad Manager gives brands precise command over retail media budgets with built in budget management, pacing, and analytics designed for scale. Instead of manually monitoring spend across platforms, teams can rely on automated controls that continuously adjust delivery to match planned investment levels.

The solution intelligently ramps campaigns up or down in response to performance, pacing, and time remaining, ensuring budgets land exactly where brands expect. Detailed budget analytics provide clear visibility into how spend is tracking across retailers, campaigns, and time periods, removing uncertainty from financial planning.

By automating pacing decisions across Amazon, Walmart, Target, Instacart, Trade Desk, and more, the platform eliminates wasted spend and last-minute corrections. The result is consistent budget alignment, smoother campaign execution, and greater confidence that every retail media dollar is working as intended.

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Rules and dayparting

Optimize retail media delivery with performance rules and time controls.

Ad Manager gives brands advanced control over retail media execution with configurable rules and dayparting designed to focus spend where it performs best. Teams can define custom performance thresholds that automatically shift investment toward the highest-impact campaigns, products, or retailers, ensuring budgets remain concentrated on what drives results.

Dayparting adds another layer of flexibility, allowing brands to control exactly when ads run throughout the day based on shopper behavior, peak demand periods, and conversion trends. As seasonality, holidays, or promotional moments approach, the platform makes it easy to scale activity up or down without manual intervention.

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Real-time optimizations

Intelligent automation that evolves campaigns as performance changes.

Ad Manager redefines how brands operate retail media by introducing dynamic, adaptive automation that responds to performance as it happens. Instead of relying on rigid setups or manual oversight, the platform continuously evaluates live campaign signals and executes thousands of adjustments across bids, budgets, and targeting every day.

These automated decisions are informed by machine learning models that interpret shifting demand, competitive pressure, and conversion behavior across retailers like Amazon, Walmart, Instacart, Target, and more.

As conditions change, strategies evolve automatically to keep campaigns aligned with performance objectives. This adaptive approach removes guesswork and eliminates static rules that quickly become outdated. With execution handled by intelligent systems, teams gain time back to focus on planning, creativity, and growth initiatives while campaigns steadily improve efficiency, resilience, and return over time.

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Amazon Marketing Cloud (AMC)

Bring AMC intelligence directly into retail media decision making.

Ad Manager extends retail media intelligence by seamlessly integrating with Amazon Marketing Cloud, giving brands direct access to advanced shopper and campaign insights. Through this connection, teams can query AMC data to better understand how advertising influences consumer behavior across the Amazon ecosystem.

The platform simplifies complex data exploration with pre-built analysis packs and intuitive visualizations that surface insights without requiring technical expertise. Brands can quickly evaluate audience overlap, conversion paths, and performance drivers to inform smarter optimization strategies.

By bringing AMC insights into a centralized retail media platform, brands remove data silos and shorten the path from analysis to action. The result is deeper visibility into campaign effectiveness, stronger measurement of impact, and more informed decisions that drive sustained performance improvements.

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“Stackline enabled us to execute a full-funnel retail media strategy, leveraging proprietary Shopper Analytics and tailored AMC audiences to drive DSP targeting and win conversions.”

Benoit Vatere

Chief Media Officer, Liquid Death

“Stackline does a great job identifying low-hanging fruit and the actions that will drive market share growth.”

Kyle Johnson

Kichler Lighting

“Stackline's recommendations gave us a clear direction on how to maximize sales and profitability.”

Raquel Cuesta Lopez

Deoleo

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We get results

See how leading brands unlock growth with our advertising solutions.

4.1x

Market share of units sold grew from 0.75% to 3.1%

Deoleo leveraged Stackline to power SKU-level retail media strategies across Amazon, Walmart, and Instacart to drive 4x market share growth.

203%

Increase in ROAS from optimized ad sequencing with AMC

General Mills partnered with Stackline to create a sustainability-focused campaign across Fire TV and Amazon Ads. The result: a 203% lift in ROAS and 47% sales boost.

24%

Increase in total traffic during a challenging economic period

While many brands faced stagnation across the category, LIXIL drove 24% more traffic and saw an 8.11% incremental sales lift in their first quarter of the campaign.

One platform to orchestrate all your retail media campaigns