Elevate your media strategy with data-fueled advertising workflows

The ad targeting program equips your brand with an unmatched suite of capabilities to drive more effective advertising across every channel that matters.

With keyword targeting, you gain access to proprietary intelligence measuring over 300 billion consumer retail searches each year—allowing you to identify exactly which keywords and search moments will deliver the strongest impact on sales and ROI.

Product targeting leverages billion-product-level insights, including granular sales trends, market basket affinities, and competitive share data, so you can focus your investments on the items and categories that unlock growth. Whether you’re defending your core or expanding into new spaces, you’ll know where to act first.

Audience targeting completes the picture, connecting seamlessly to your CDP so you can ingest first-party data, build high-performing segments, and apply lookalike modeling to scale your reach. Launch campaigns that meet shoppers wherever they are—across retail sites, paid search, and social channels—with messaging tailored to their preferences and behaviors.

The ad research program empowers your brand to create advertising that resonates, converts, and drives measurable growth. This powerful capability combines precision surveys with rich audience targeting so you can test every aspect of your creative—from images and videos to taglines and calls to action—directly with the exact shoppers you intend to reach.

Before investing in large-scale campaigns, you can see which concepts inspire interest, build trust, and motivate purchase. Whether you’re refining creative for a new product launch or optimizing evergreen campaigns, this research ensures every element has been vetted by the audiences who matter most.

The platform allows you to compare multiple creative variations side by side, identify clear winners, and pinpoint improvements. The result is a proven roadmap that removes guesswork and aligns your marketing with authentic consumer preferences.

Our ad automation revolutionizes the way your brand manages retail media, replacing time-consuming manual workflows with intelligent, self-optimizing systems. Every day, the platform executes thousands of bid adjustments, budget reallocations, and targeting refinements across Amazon, Walmart, Instacart, and other key marketplaces—all calibrated to drive measurable increases in conversion and return on ad spend.

As your campaigns unfold, machine learning models analyze vast performance signals and adapt in real time to ensure your strategies stay ahead of market dynamics. This means no more guesswork or static rules—just always-on optimization that continuously compounds results.

With automation handling the complexity, your teams gain the freedom to focus on strategic decisions and creative excellence. Embrace advertising operations that are faster, more efficient, and engineered to unlock sustainable growth while reducing overhead and boosting performance.

The ad analytics module redefines what’s possible in retail media measurement. This powerful system gives brands a panoramic view of every campaign, target, and tactic across paid search, DSP, and other retail media channels—all in a single, intuitive interface.

With real-time data streams, you can track the precise performance of every dollar invested and see how advertising drives outcomes beyond the click. Understand the ripple effects on your total sales, inventory levels, content engagement, ratings and reviews, and promotional lift—all connected in one place.

No more fragmented reports or siloed insights. The ad analytics module fuses your advertising, commerce, and operational metrics into a cohesive narrative that empowers your teams to optimize faster and make smarter decisions.