Attribution

Cross-platform attribution

Decode the journey from awareness to checkout—end to end.

Every customer journey is a complex web of channels, impressions, and decisions. Our cross-platform attribution solution untangles this complexity, delivering a unified view that shows exactly which marketing activities drive real outcomes.

With one platform, you can track how social, search ads, influencer content, and retail media campaigns intersect to influence purchase decisions. Each transaction is tied back to the specific campaigns and touchpoints that inspired action—whether on Amazon, Facebook, Google, or in-store.

With precise attribution data, you can see where your marketing investments deliver the highest impact, discover which channels deserve more budget, and refine your strategies to accelerate growth.

Shopper OS

Pages

Multi-retailer attribution

Track how your Amazon campaigns drive sales across other retail partners.

Until now, brands have struggled to understand the true ripple effects of their Amazon advertising beyond Amazon itself. Multi-retailer attribution changes everything.

Developed in partnership with Amazon, this groundbreaking technology links verified ad exposures to real purchase receipts across every major retailer—both online and in-store. No more relying on assumptions or incomplete reporting. With deterministic, first-party data, you’ll finally see exactly how your Amazon investments impact shopper behavior at Walmart, Target, Kroger, and countless other channels. This level of transparency empowers you to pinpoint which audiences respond to your campaigns, which product categories see the biggest lift, and how advertising drives sales throughout the retail ecosystem.

“We could actually tie an Amazon ad to a purchase at Safeway or Target—that insight completely shifted how we plan our media.”

Summer Jubelirer

Waterfall attribution

Trace every revenue driver with waterfall net impact transparency.

Every marketing and operational decision leaves a trail—but without the right tools, that trail is fragmented and opaque. Waterfall net impact attribution brings unprecedented clarity to your performance, empowering brands to finally decode exactly what moves the needle.

This powerful module unifies your data across advertising, promotions, supply chain, and more. It dynamically decomposes even the most complex revenue patterns into clear, attributable levers, so you can see how each factor contributes to growth or erosion—down to the smallest detail.

Visualize the true impact of your marketing campaigns, pricing changes, and operational shifts in a single, cohesive view.

Beacon

Schedule demo

Attribution research

Reveal the hidden influences shaping purchase behavior.

Understanding why shoppers buy is the ultimate advantage—but too often, brands rely on guesswork or incomplete data to connect the dots. Attribution research transforms this uncertainty into actionable clarity.

Our platform empowers you to build rich audience segments using first-party shopper profiles, including demographic, psychographic, and purchase history data across every major online and brick-and-mortar retailer. Launch targeted surveys that ask real customers exactly what inspired their purchase, whether it was a retail media campaign, influencer post, social ad, or TV spot.

With verified receipts and transaction records linked directly to survey responses, you gain an unfiltered view of which marketing investments sparked conversion—down to the product level.

Shopper Analytics

Surveys

Incrementality analytics

Understand which targets are fueling net new customer growth.

With our incrementality suite, you’ll finally get a transparent, data-driven view of which campaigns are genuinely driving new sales—and which are simply echoing purchases that would have happened anyway.

Powered by more than 300 billion consumer searches, organic clicks, competitive media intelligence, and five years of verified shopper purchase histories across every major retailer, this advanced solution deciphers the net new customer impact of every impression.

In a single platform, you can track which campaigns are generating the highest incremental sales, enabling you to reallocate budgets toward the strategies that actually move the needle.

Beacon

Schedule demo

“The data from Stackline supports over and over again—this is the right investment.”

Summer Jubelirer

Olly

“Stackline has elevated our performance and helped establish a true performance culture.”

Thomas Angelidis

Spin Master

“We found Stackline’s information to be important for shaping our strategic direction.”

Jeremiah McNeal

Schwaab

Schedule demo

We get results

See how leading brands unlock growth with our attribution solutions.

48%

Amazon Ad attributed sales occurred off Amazon

OLLY used Stackline's shopper data to prove the cross-retailer impact of Amazon ads, revealing a 47.7% lift in ROAS when it measured sales across Target, Walmart, and other retailers.

203%

Increase in ROAS from optimized ad sequencing with AMC

General Mills partnered with Stackline to create a sustainability-focused campaign across Fire TV and Amazon Ads. The result: a 203% lift in ROAS and 47% sales boost.

24%

Increase in total traffic during a challenging economic period

While many brands faced stagnation across the category, LIXIL drove 24% more traffic and saw an 8.11% incremental sales lift in their first quarter of the campaign.

Illuminate every factor driving sales with transparent attribution data