Accelerating growth in a hypercompetitive category

The challenge

As a category-defining brand with a robust retail presence, Otterbox leads on brand recognition - but Amazon is a different battlefield. The mobile accessories space is one of the most saturated in ecommerce, with thousands of copycat listings, overseas imitators, and aggressive new entrants launching weekly. Even for a market leader, visibility, share, and shopper engagement are hard-won and easily lost.

Despite this intensity, Amazon's native dashboards lacked the depth and agility Otterbox needed to compete at scale. With more than 4,000 SKUs in play, the internal team struggled to surface SKU-level trends, proactively track category share, or forecast market shifts with confidence. Campaign and budget decisions risked being reactive rather than strategic.

To protect its position and power long-term growth, Otterbox needed a centralized intelligence system - one capable of delivering real-time category analytics, identifying performance drivers and competitive threats as they emerged, and guiding surgical media investments that maximized ROI and defended brand equity at every stage of the purchase funnel.

The solution

In the hyper-competitive world of digital retail, Otterbox needed more than just data - they needed clarity, speed, and precision. By partnering with Stackline, the brand unified fragmented workflows into a connected system that paired deep analytics with agile execution, unlocking a faster path to market share growth.

"Without Stackline, there is no way we could monitor the thousands of competitors in our category."

Powered by Stackline Atlas, Otterbox gained real-time visibility into category share, SEO exposure, and SKU-level sales velocity across its 4,000+ ASINs. This intelligence allowed the team to prioritize product-level investments based on lift potential, while dynamically adjusting spend as competitive intensity fluctuated - ensuring capital was always deployed with maximum precision.

Beacon, Stackline's advanced performance monitoring suite, equipped Otterbox with timely alerts, real-time diagnostics, and market trend forecasting. These proactive insights enabled the brand to spot performance anomalies, react faster to competitive shifts, and optimize campaign health without waiting for lagging reports. Each week, Stackline's Professional Services team acted as an embedded strategy partner - surfacing insights on first- vs. third-party performance, competitor ad spend, emerging market threats, and key share inflection points. The system automatically flagged brands crossing the 5% market share threshold, enabling Otterbox to launch timely defensive and offensive actions.

Through the consolidation of keyword, SEO, traffic, and conversion data into a single intelligence platform, Stackline also eliminated the time sink of manual data wrangling. This gave Otterbox the agility to optimize campaigns and PDPs on a weekly basis - driven by real-time market signals, not rear-view reporting. The results were clear and compounding:

• 3X increase in return on ad spend
• 13% lift in new-to-brand customers
• 1,700 basis point gain in market share

Supported by Stackline's advanced suite of data, technology, and automation tools, Otterbox accomplished all of this while navigating one of Amazon's most competitive categories with surgical precision.