A groundbreaking way to view shopper insights across retailers

Every audience is unique—and understanding what motivates them is essential to winning market share. Our audience analytics module uses AI to identify the most important audiences for your brand and analyzes their behaviors across the retail landscape.

Instantly visualize critical performance metrics—market share, sales velocity, retention, churn, share of wallet, and market basket composition—broken down by each segment you care about most. See exactly how different audiences engage with your products, where they spend their dollars, and why they stay loyal—or drift away. With this intelligence at your fingertips, you can design precisely targeted marketing strategies and build campaigns that resonate with the right shoppers.

This powerful module measures the percentage of households buying your products—and your competitors—across every category you care about.

With historical tracking, you can see precisely how household adoption rises or falls over time, revealing which segments are growing, which are underdeveloped, and where your brand has room to expand. Whether you need to validate category potential, prioritize investment, or track performance against aggressive growth targets, this data set gives you clarity on the true size of your opportunity.

Monitor competitive dynamics, understand how market shifts impact household adoption, and stay ahead of evolving consumer behavior.

The wallet data suite provides the intelligence to see precisely how your customers are allocating their spend—across brands, channels, and categories.

Move beyond surface-level sales metrics to reveal what percentage of their wallet your brand truly commands and, crucially, which competing products are capturing dollars you could be earning.

With granular visibility into lifetime value and lost wallet, you can track how purchasing patterns shift over time, detect early signals of churn, and pinpoint exactly where your share is vulnerable.

Identify which segments hold the most untapped opportunity, inform new product development, and calibrate advertising investments to reclaim lost share.

The repeat and customer tiers suite helps brands dissect their customer base into precise purchase frequency segments—so you can see exactly who fuels your performance. From shoppers who purchase only once a year to ultra heavy buyers who return five or more times, this capability reveals how each tier contributes to sales, profit, and lifetime value across retailers and channels.

With these insights, your teams can benchmark loyalty behaviors, quantify the revenue concentration among top-tier customers, and spot hidden opportunities to nurture repeat purchasing. Whether you’re designing targeted retention campaigns or optimizing promotional investments, you’ll have clear visibility into the dynamics of customer loyalty and attrition.

This level of granularity helps brands tailor strategies that motivate occasional shoppers to return, while cultivating the advocates who consistently deliver the highest value. Equipped with a data-rich profile of your customer tiers, you can unlock sustained growth by systematically expanding your most committed audiences.

The retention module redefines how consumer brands understand loyalty. Unlike conventional metrics that stop at a single retailer or channel, this capability provides a panoramic view of your shoppers—even when they switch retailers or channels. Brands can see precisely who returns, who lapses, and who migrates across platforms while staying engaged with your products.

You’ll uncover detailed trends in year-over-year retention and churn—all benchmarked against competitors.

Armed with these insights, teams can design proactive engagement and retention campaigns that meet shoppers where they are—online, in-store, or anywhere in between. By understanding why some audiences remain loyal and others drift away, you gain the strategic clarity to strengthen relationships, protect market share, and grow lifetime value.

The lifetime value data set helps you precisely measure and understand customer value across all major retailers. With this capability, you can track lifetime value by channel—whether in-store or online—and analyze how it shifts across demographics, cohorts, and audience segments.

Compare your brand’s lifetime value performance against competitors to understand where you stand and where untapped opportunities exist.

These insights allow your teams to align advertising spend with the audiences and retailers most likely to generate high-value, repeat customers. Elevate your strategy by focusing resources on the customers who matter most.