Flushing out the competition with smarter data and media

The challenge

The wet wipe category has surged, drawing in heavyweight CPG competitors and fast-moving DTC challengers - all competing for share in an increasingly crowded and capital-intensive Amazon landscape.

For Dude Wipes, the goal wasn't just to keep pace - it was to outsmart the field and scale faster than brands with deeper pockets. But the playing field wasn't level. The team was working with fragmented data, delayed insights, and disjointed tools, making it difficult to identify when competitors were vulnerable, what was driving sustainable growth, or how to time campaigns for maximum impact. "Before using Stackline, we would manually parse together Amazon search data and Google keywords," said the Dude Wipes marketing team. With no centralized source of truth, decisions around content, media, and shelf strategy were often made on instinct rather than intelligence. Manual keyword mapping, siloed platforms, and surface-level category data left the team guessing when they needed to act with confidence and speed.

To win in a category defined by volatility and velocity, Dude Wipes needed a connected system - one that could unify search, performance, and category intelligence into a single dashboard, and deliver real-time guidance to capitalize on market shifts the moment they occurred.

The solution

When high-growth challenger brand Dude Wipes needed to scale smarter and faster in a fiercely competitive category, they turned to Stackline's integrated commerce infrastructure to gain the intelligence and agility their rivals lacked.

With Stackline Atlas, Dude Wipes gained real-time visibility into Amazon category dynamics - especially market share shifts that helped them identify opportunities to gain ground and outmaneuver rivals. Armed with this intelligence, the team executed precision-timed advertising strategies: ramping up spend exactly when competitors couldn't fulfill demand and throttling back during high-saturation periods to optimize return on ad spend. The result was a campaign cadence that not only preserved efficiency but consistently outmaneuvered category incumbents.

Beacon, Stackline's performance monitoring engine, surfaced early indicators of campaign drift, keyword saturation, and competitive activity - enabling the team to act swiftly on real-time signals. With continuous diagnostics and alerting, Dude Wipes could sustain high-performance execution while navigating a fast-moving retail environment.

At the same time, Shopper OS gave the brand a deeper understanding of their customers - integrating behavioral and transactional signals across the retail landscape to inform creative, targeting, and messaging. Insights into audience overlap, category switching behavior, and product affinities helped the team deliver sharper, more effective campaigns that captured both new and returning buyers.

Meanwhile, Stackline unified disparate datasets into a single source of truth. By eliminating the friction of manual reporting and disconnected tools, the Dude Wipes team unlocked high-resolution pattern recognition and faster feedback loops, allowing them to anticipate consumer demand and identify pockets of underutilized opportunity across digital shelves.

These optimizations weren't incremental - they were transformational: the brand achieved a 33% year-over-year sales increase, improved conversion rates by 18.8%, and expanded their Amazon market share from 15% in 2019 to 35.6% in 2025 - all while reducing ad waste and sharpening execution. In an industry where speed and precision define the winners, Stackline gave Dude Wipes the infrastructure and insight to compete like a category giant - while moving with the agility of a disruptor.