Deploying AI to auto-generate executive market insights presentations

The challenge

L’Oréal Australia needed a faster, more structured way to generate category-level reporting and respond to requests from their marketing, sales, and analytics functions. Whether it was the Market & Shopper Insights team or other stakeholders looking to make quick, data-backed decisions, there was growing demand for timely deliverables around key retail moments like Prime Day or monthly business reviews.

Traditionally, decks could take half a day or more to build manually, requiring users to pull sales, traffic, pricing, and promotional data from multiple sources and then format it slide by slide into clear, presentation-ready summaries.

The solution

With Stackline’s Presentations feature, the team now creates comprehensive 40+ slide decks in just minutes. These reports span the entire conversion funnel, covering sales, market share, pricing shifts, new product launches, and traffic breakdowns. The tool has become a go-to resource for surfacing insights quickly, saving hours of manual work while delivering a visually polished output.

Slides covering promotional depth, price comparisons, and new product performance have proven particularly valuable to L’Oréal teams, providing both internal direction and ready-made content for conversations with retail partners like Amazon.

Even niche metrics, like the share of traffic from paid vs. organic or pricing impacts from product development, are now just a click away, helping the team connect trends to action faster than ever before. The result is a workflow that moves from data to insight to decision-making without delay.