Advisor is changing how the world's leading brands operate. Powered by Atlas — the most comprehensive ecommerce intelligence platform on the market, spanning over 1.2 billion products across major retailers — Advisor gives brands an unmatched world view of their category.
Today, Advisor takes its biggest leap yet.
Beacon — Stackline's platform for a brand's own sales performance, forecasting, advertising ROI, operational health, and shopper sentiment — is now fully integrated. Real-time sales data. 52-week SKU-level forecasts. Margin analysis. Customer reviews from major retailers. All of it, alongside the category-wide intelligence that Atlas provides.
The world view meets the brand view
Atlas has always answered the big outside-in questions. How is the category moving? Where are competitors gaining? What are consumers searching for? It's intelligence that spans over a billion products, updated in real time, across 26 countries. That foundation is what made Advisor so powerful from day one.
Beacon answers the inside-out questions with equal precision.
- What's driving sales this week?
- Where is the forecast tracking against plan?
- Which products are at risk of going out of stock?
- How is my content performing?
- How optimized are my PDPs with the right keywords?
- What are shoppers actually saying about in product reviews?
These are the operational signals that define how a brand performs, and now they flow directly into every Advisor conversation alongside the competitive intelligence that Atlas provides.
The result is an AI that doesn't just understand the market. It understands a brand's position within it, and can connect those two views instantly to surface insights that neither could produce alone.
5 new ways to put Advisor to work
[01] Diagnose performance with the full picture
When sales shift, the answer is rarely in one place. With Atlas's competitive intelligence and Beacon's operational data connected, Advisor evaluates market dynamics, internal performance signals, and customer sentiment simultaneously, and returns a clear, prioritized diagnosis in seconds.
"Our sales on Amazon dropped 3% last month in our top SKU. Can you analyze what drove the decline? Is it a competitive issue, an advertising efficiency problem, an inventory gap, or something reflected in our content performance?”
[02] Connect shopper sentiment to sales outcomes
Beacon's ratings and review data now flows into Advisor alongside sales and market share intelligence, making it possible to identify exactly which product attributes are shaping conversion, and act on them before they compound.
"Which product attributes are generating the most negative sentiment, and is there a measurable relationship between those reviews and conversion rate trends over the last 90 days?"
[03] Run scenario planning with full competitive context
Beacon's 52-week forecasting and scenario planning capabilities are now paired with Atlas's competitive intelligence inside Advisor, so every investment decision is evaluated against both internal trajectory and market dynamics.
"We're planning to invest an incremental $800K in advertising in Q3. Given our current sales trajectory, inventory levels, and where our review scores sit versus competitors, where should we allocate that budget to maximize both revenue and market share?"
[04] Build presentations that tell the complete story
Advisor's Presentations capability generates polished, executive-ready PowerPoints from any conversation. With Beacon's performance data now connected, those presentations span the full ecommerce picture — competitive position, sales results, operational health, and customer sentiment — in a single deck.
"Build me an executive summary of our H1 performance, including our sales results against forecast, our market share movement across key categories, our advertising ROI, and a summary of our top review themes and their impact on conversion. Format it as a leadership presentation."
[05] Surface product issues before they reach the sales line
Beacon tracks customer reviews and sentiment across major retailers, and those signals often surface quality issues weeks before they appear in performance data. Advisor can now monitor them continuously and connect them to sales trajectory, so teams can act early.
"Are there any products in our catalog where review sentiment has deteriorated meaningfully in the last 30 days, and for those products, what does the sales trajectory look like over the same window?"
A complete picture, for the first time
Every expansion of Advisor has followed the same vision: build an AI that knows everything about ecommerce and puts that intelligence to work for brands instantly.
Presentations transformed how teams communicate retail insights. With Beacon, the intelligence itself becomes fundamentally more complete. For the first time, an AI can see a brand's competitive world and its internal performance simultaneously, reason across both, and deliver answers that reflect the full reality of the business.
This is what it looks like when the world's best ecommerce AI keeps getting better.
